You already know your last launch could have been better.

The question isn't whether to change something. It's what to change... and what to do about it.

 
LET'S TALK ABOUT IT
 
 
 

Tell me if this sounds familiar

It’s launch time again and the last thing you remember is wondering if you could have done more. You just don’t know why.

So you dig up the stats — open rates, bounce rates, sales. You “debrief” but you don’t really have time to analyze them now, so you go into panic fix-everything mode. Pour in the same effort, maybe more. Change everything that felt off.

And the results? Maybe a little better. But still not quite where know it could be.

Here’s what’s going on: You're treating the moment things slowed down as the place to start fixing. It isn't. It probably started earlier. But when you don't know where, you change the wrong things.

Repeat launches should build on each other. Not reset to zero every time. But that only happens when you know what actually broke.

 

✦ So many strategies, so little time ✦

Meanwhile, everyone has answer for you to try….

Test more subject lines.
Add urgency.
Switch to a webinar funnel.
Build a waitlist.
Try evergreen.
Run more retargeting.
Restructure the bonuses.

Each one comes from someone else's sucessful story. But none of them have looked at your data. They're not telling you what your launch is telling you. They're telling you what theirs told them.

And maybe you did a debrief, too. A good one too. With your coach, your team, or alone at the kitchen table. You came out with a list. Six things to fix. None of them told you which one actually broke the launch and what caused it.

✦ ✦ ✦

A typical debrief wasn't built to find the cause. It was built to give you a rundown of what happened, sales, opens, the usuals.

What you need instead is a diagnosis, something that traces what happened all the way back to what caused it...and a detailed plan that's hyperfocused to fix the leak and build momentum as you get ready for your next launch.

Part one
Diagnosis
what actually broke
+
Part two
Playbook
how to fix it

The catalyst for your next launch.

 
✦ Where everything starts ✦

Launch Catalyst

$497

Every launch has one fix that matters more than the rest. The Catalyst finds it.Here's how it works:

1. Read. I look at what your launch actually did, not what it felt like. Open rates, click paths, drop-off points, conversion patterns, the gap between engaged and bought. The real signal in your numbers.

2. Decide. Every key asset gets a Keep, Rework, or Drop call. Not "consider testing your headline." A specific decision, with the reason, on every piece that matters.

3. Sequence. A week-by-week plan mapped to your next launch date (no checklist of best practices) A sequence built on what your data is actually telling you.

What's included
  • A detailed analysis of what happened in your last launch so you finally know what broke and what was already working
  • Customized playbook of exactly what to fix before your next launch, built around your launch
  • A 1:1 call so you leave knowing exactly what to move on first (and what to leave alone)
  • Tracking guide so you know what to watch in your next launch to measure if the fix is working
What happens next
  1. Book and fill out the intake form
  2. Get instructions for what data to pull
  3. Analysis and playbook delivered within 7 days
  4. 1:1 call to confirm priority and map next steps
Get Your Launch Catalyst — $497
✦ After the diagnosis ✦

The Catalyst tells you exactly what to fix and how. Here's I execute for you.

Two tools. Which one we use depends on what the Catalyst reveals.

VIP Strategy Week

For when your audience needs more time and evidence before they'll say yes.

+
See what's inside
$3,750 — 1-week intensive
What we can fix
  • Audience arriving at cart open cold — not warmed up or ready
  • "I need more time" and "maybe next launch" objections
  • Post-launch drop-off from people who were interested but didn't commit
  • Missing proof, social validation, or the right timing triggers
What's included
  • 60-minute kickoff call to review launch data and confirm focus
  • Pre-launch or post-launch strategy built around your timeline
  • Complete content plan and calendar — what to send, post, tease, and when
  • The psychological levers that move your buyers from interested to in
  • 45-minute delivery call to walk through the plan
  • 30 days of implementation support via Voxer
Best for launches 6-8 weeks out. Your $497 Catalyst investment credits toward this.
See if this is the right fit →

Conversion Comeback Container

For when something isn't connecting but you need data to know what to fix.

+
See what's inside
$3,000 — 3-month container
What we can fix
  • Messaging that's not landing — but you're not sure which part
  • Proof gaps, unaddressed objections, and entry or UX friction
  • Offer clarity issues — people don't fully understand what they're buying
  • The pattern of "interested but not buying" repeating across launches
What's included
  • Kickoff call to identify which angles to test first
  • Test plan built around 3-5 key messages in lower-pressure places
  • Bi-weekly review calls — what's working, what's noise, what to adjust
  • Voxer access between calls (48-hour response)
  • Messaging playbook with the 3-5 angles that actually moved people
  • 30 days of implementation support
Needs at least 3-4 months before your next launch. Your $497 Catalyst investment credits toward this.
See if this is the right fit →

Not sure what your problem is yet? Take the Launch Leak Scanner first →

“Ren has this knack for asking the right questions and cutting straight to what really matters in the messaging.”

— Rachel Fernandez Hansen, Launch Manager, OBM

The is the right move for you if

  • You launch the same offer 2-3 times per year
  • Your last launch fell short despite all the effort you put in
  • You're tired of rewriting everything and hoping it lands this time
  • You want to know what actually broke instead of guessing
Get Your Launch Catalyst
✦ Questions ✦

Before you decide

What if I'm not sure where to start? +

Start with the Launch Catalyst. It tells you exactly what broke so you know which path makes sense. The $497 you paid credits toward whichever solution fits, so you're not paying twice.

Can you help me write launch copy too? +

Yes, but the diagnosis tells us what actually needs to be written. Most people assume they need to rewrite everything. The diagnosis usually reveals you already have pieces that work. We write (or rewrite) only what actually needs fixing. You're not paying for words you don't need.

I just launched and it didn't go well. How soon can we start? +

As soon as you're ready to look at the data without the feelings taking over. Most people need a week or two first (fair). Once you're past that, we can move fast — the diagnosis takes about a week from booking to call. Don't wait months. The signals are freshest right after a launch ends.

My launch had multiple issues. Where do we even start? +

That's what the diagnosis is for. When everything feels broken, it's tempting to throw it all out. But usually there are 2-3 core issues driving everything else. The diagnosis separates symptoms from root causes — so instead of fixing ten things, you fix the ones that actually matter.

What if I have a messaging issue but only have a month or two before my next launch? +

The Container needs at least 3-4 months of runway for testing to be useful. If your launch is closer, we'll figure out the right move on your diagnosis call — either prioritize the critical changes you can test quickly, or shift focus to warm-up strategy instead.

How far in advance should I book? +

I'm typically booked 2-3 months out. If you're planning to launch in the next 4-6 months, book your diagnosis now so there's time to implement before cart opens.

Your next launch will be here before you know it…

Knowing what to fix and how to fix saves you time and money left on the table the next time around.

YES LET'S DO THIS!