Not your average launch copywriter.
I help repeat launchers use their "off-season" to go into their biggest revenue season.
“Ren has this knack for asking the right questions and cutting straight to what really matters in the messaging.”
—Rachel Fernandez Hansen, Launch Manager, OBM
Stories + Numbers = Your Secret Launch Weapon
8 years analyzing HR data for billion-dollar software companies and 15+ years as a storyteller taught me two things:
Numbers without a story get ignored.
Stories without numbers lack direction.
So when launches started feeling harder, even for already established programs, I saw the problem almost right away.
Repeat launchers had all this data from previous launches but no idea or even time to understand what it was telling them or how to use it to build connections, strengthen their position and make more sales. They debriefed and moved on.
No one likes leaving money on the table
When repeat launchers ignore what happend in their last launch…
which emails people actually opened,
which objections showed up in DMs,
why "messaging feels disjointed between ads, emails, and web copy"
they're missing the big neon “fix me” signals right in front of them.
Starting from scratch also means spending on ads to build new lists and forgetting about the people who were this (holds up two fingers) close. You’ve already gotten people engaged and pumped up in your last launch they might just need a little bit more time, a little more clarity, or to see themselves in the copy to finally say yes.
What if we try something different?
Before changing a single word or email, I take everything I dig into your launch data to understand what people are doing - the people who are almost buying, almost excited, almost saying yes.
Then (and only then) we use that to decide what copy to ditch, what copy to rewrite and what new things to create to move people to yes!
That's what happens when you combine conversion copy, UX, buyer behavior, brand voice, and data science. You don't guess. You know.
Launching will always be a little difficult. The economy will always be unpredictable. But if you're clear on what you offer and who you can help, the perfect person will see it and be ready to say yes.
My brain works a little differently…and it shows.
"Ren's ability to write copy in a voice that feels like us captured our clients' real struggles and connected them to our solutions."
— Hildur M. Jónsdóotir, Hildur's Health Mastery
"Ren has mad skills. She took it upon herself to really dig into my podcasts & course to learn about exactly what I teach.
— Pat Blackwell, Jewish Party Maven & Course Creator
A little more about me
I’ve lived in the San Francisco Bay Area since college but I was raised in Central California, where you know you’ve arrived when you can smell the cows.
My ideal morning starts with a warm hojicha latte: it tastes a little like hot cocoa but with sesame. If you know, you know.
I ran my first marathon in Tokyo, thinking it would be my one and only one. Nope.
I produce a Christian podcast called Making Changes, about the changes people make it in their lives with God by their side.
I'm obsessed with Thai food: like, will-travel-for-the-right-restaurant obsessed.
Secret about me? I read celebrity gossip. I don't even care about celebrities, but I will absolutely read the entire article anyway.
I'm a bit of a WW2 history nerd. One day I want to write historical fiction about WW2 in the Philippines.
So, how about it?
Feel like you’ve done all the usual things in your launches and you’re ready to try something new?