YOUR LAUNCH LEAK SCAN RESULT
YOUR MOST LIKELY LEAK:
User Experience Friction
People wanted to buy (or were seriously considering pulling out their to purchase). But something in the technical path got in the way. And you probably never heard about it.
What this usually means
They wanted to buy.
But something got in the way before they could.
A checkout that was confusing, a sales page that was hard to navigate on mobile, too many clicks between interest and purchase, or a technical issue that broke momentum right when someone was ready to commit.
This is the leak people don't tell you about. They don't email to say the checkout confused them. They just close the tab and don't come back. And if someone does reach out, it's easy to write it off as a one-off.
But one-offs add up. Every person who hit friction and didn't say anything is revenue you'll never see in your numbers, but that doesn't mean it wasn't there.
The good news: this is almost always fixable before your next launch. Once you find the friction point (the one step, one page, one technical issue, that's creating the drop-off) fixing it can a simple next step.
3 questions to confirm it
Check these before
you change anything.
1 Did you get people who started checkout but didn't complete it? What was the abandonment rate? Even an estimate tells you something.
2 Did anyone reach out confused about how to buy, or what happened after they clicked? Those conversations are the visible tip of a much larger invisible problem.
3 Have you gone through your own checkout flow recently, as a first-time buyer who doesn't know where anything is? This is the fastest way to catch any friction holding you back from more sales.
One thing to start with
Walk the path yourself. Time it. Count the clicks.
Remove what doesn't make sense.
Your next move
Go through your entire purchase flow right now (from email click to confirmation page) Time it. Count every click. Note every moment of hesitation or confusion. Fix the biggest ones before your next launch. You only need to find one thing to make a measurable difference. (But if you find the rest, even better)
Want confirmation & a clear path forward?
The scan found the cause.
The Launch Catalyst gives your a clear plan to fix it.
With The Launch Catalyst, we’ll pinpoint where people are dropping off and build a focused game plan to make your next launch stronger.
No more spinning your wheels. Just a customized action plan built to improve conversions in your next launch.
Your diagnosis.
Your plan. Your next launch.
Here's what you'll walk away with:
A detailed diagnosis of what broke and why, built from your actual data, not assumptions
The root cause of your main leak, confirmed
A keep, fix, or stop decision for every major part of your launch, with the reasoning behind each one
A week-by-week plan mapped to your next launch date
A short list of what else to track next time so every future launch tells you more
A recorded call so you leave knowing your priority and what comes next
The scan found the leak. The Catalyst confirms the root cause and builds a plan, so your messaging lands, your urgency moves people, and your next launch converts better than the last.
Your results are on their way to your inbox.