Say the right thing to the right people—and know it’s going to land
With launch messaging that’s tested to work with the people you want to reach
It’s not that your launch copy doesn’t work.
Some of it probably does.
The problem is you don’t know which parts are currently moving your audience — and which parts are falling flat.
So you start tweaking your sales page once, twice… okay, five times already.
(Honestly, you don’t even recognize who’s talking on your sales page anymore.)
How do you show up as the expert if your words don’t move your audience and don’t even sound like you?
It’s testing. The clarity to know what works for your audience, and the confidence to keep your voice steady through the millions of pieces of launch copy you have to write.
"Ren really opened my eyes to how important *voice* is for launch copy! As a launch strategist, I now feel like I have another tool in my toolkit to help both me and my clients with our next successful launch! "
— BRENNA MCGOWAN | LAUNCH STRATEGIST & COPYWRITER
It's not just about writing 'better' copy.
It’s about uncovering the exact messages that spark a big fat YES — and carrying them through every part of your launch so they actually land.
Every Yes Begins With Understanding Who You’re Talking To (That’s my specialty)
Every project begins with conversations. Lots of them. Your audience’s words, stories, and struggles are a goldmine of insights and we dig in until we land on the message that feels effortless and true to you and them.
Ren’s ability to write copy in a voice that feels like us captured our clients’ real struggles and connected them to our solutions.
If you’re looking for someone who can translate your message into clear, client-centered copy and support your internal team with reliable delivery, Ren is your person.
— Hildur M. Jónsdóotir | Hildur’s Health Mastery
Ren has mad skills.
She was able to translate my ideas into creative copy for my sales page. She interviewed my previous clients to get a solid understanding of our program and asked good qualifying questions. She took it upon herself to really dig into my podcasts & course to learn about exactly what I teach. Then she used MY voice to create an extensive sales page. I would highly recommend her for you copy writing needs.”
— Pat Blackwell, Jewish Party Maven & Course Creator
Ren was able to perfectly capture the essence of who my client is and bring her personality into her brand and website.
“It felt zero percent robotic or scripted. But still having intention and strategy. It was 100% aligned but so much more clearly articulated and crafted than we ever could have done ourselves.”
— Alicia Burke-Agüero, With Joy Brand Co
Launching isn’t what it used to be.
The economy has shifted. Buyers are more skeptical, more discerning, and more likely to mull over a buying decision for much longer.
That means you can’t just reuse the same strategy you’ve used for the past 2 years. The only thing that cuts through now is knowing what would help your specific audience say yes and build your launch messaging around that.
Why? Why? Why?
Hi, I’m Ren. I’ve been obsessed with the question “why?” “Why people buy?” “Why did they open this email and not that?” But finding the answers isn’t about formulas and frameworks… It’s about listening, spotting patterns, and testing until you find the words that make your audience lean in and say “ooooh yes, this is for me.”
Here’s what people usually ask:
What do you actually do? I help you see which parts of your message spark action. No more guessing.
How do you work? I watch the clues your audience leaves—clicks, replies, silence—and turn them into simple tests. The proof is in the behavior.
What changes when we do this? You get clarity. You get confidence. Less shot in the dark. More bullseye.
But enough about me, let’s talk about you.
Let’s Get To Work Together
Conversion Comeback Plan
Turn your disappointing launch into a comeback story. We'll analyze what happened, find out why people didn't buy, and give you a clear plan for making your next launch convert better.
Detailed review of where people dropped off in your launch (so you're not just guessing)
Custom testing framework that shows which specific messages make YOUR audience buy
1-hour recorded call where I'll walk you through what to fix before your next launch
Investment $497
Launch Messaging & Brand Voice Guide
For when you "struggle more with the consistency of the message" than the message itself. Create clarity across your entire launch so you stop confusing potential buyers.
Deep dive into what makes your audience say "yes" (in their actual words)
Clear framework showing exactly which messages to use where
Guidelines that help you and your team stay on message without sounding robotic
Starting $3500
Launch Copy Ala Carte
Stop redoing your sales page five times, hoping it works. Get expert help with the specific launch pieces you need, based on what actually connects with your audience, all delivered in one week.
Your choice of sales page, email sequence, or ads (written to convert, not just sound good)
Research into the exact words your audience uses when they talk about their problems
Simple testing system to know which messages are landing and which aren't
Starting $3000
DFY Launch Copy & Strategy
End the cycle of "pouring all this love and energy into the sales page," but still not converting. This full-service solution handles everything from strategy to execution.
Complete launch messaging and copy that connects with your audience
Custom research uncovering exactly which words make YOUR people buy
Strategic support throughout your launch so you're never left wondering what's working
Starting $13,000
