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      <image:caption>So they'd debrief, make a list of everything that might have gone wrong, and change a bunch of stuff before the next launch. Most of the time they'd end up back at square one, constantly reinventing the wheel for the next launch. That's the gap I work in. The between-launch window, where the real launch story lives. When you understand what your data is actually telling you, you don't guess. You know.</image:caption>
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